Website design advice, WordPress tips and real project examples.
Practical articles from Stuart Gould Design covering website design, WordPress, branding, SEO, hosting, email setup, website maintenance and the decisions that help businesses build a stronger online presence.
Latest articles
Helpful thinking for better websites.
A mix of practical guidance, SEO advice, WordPress support notes and website planning articles for small businesses, consultants, agencies and independent brands.
Why Good Website Navigation Matters More Than Most Businesses Realise
Website navigation is one of the most overlooked parts of web design. Learn why a clear menu and logical page structure can dramatically improve usability, search visibility and conversions.
Read article →What Makes a Website Look Professional? 12 Details Most Businesses Overlook
A professional website is about far more than attractive colours or expensive photography. Discover the details that genuinely build trust and encourage visitors to enquire.
Read article →How Personal Brand Websites Differ From Traditional Business Websites
A personal brand website is not just a smaller version of a business website. It needs to build trust around a person, their story, their credibility and the way they want to be seen online.
Read article →Why Every Website Project Should Start With Discovery
Many businesses focus on colours, layouts and features when planning a new website. In reality, the most successful websites begin with discovery, planning and understanding what the website actually needs to achieve.
Read article →Why Generic Branding Makes Businesses Forgettable
Generic branding makes it harder for businesses to stand out, build trust and create recognition. Learn why strong branding matters more than ever in a crowded online market.
Read article →Why Branding Matters More Than Most Small Businesses Think
Branding is more than just a logo. Learn how strong branding helps small businesses build trust, improve recognition and create more effective websites and marketing.
Read article →ROCK Executive Development Case Study | Branding & Website Design
A case study showing how I created the brand identity, print collateral and bespoke WordPress website for ROCK Executive Development - a leadership coaching practice working with senior leaders, executive teams and organisations.
Read article →Case studies
A closer look at selected projects.
Real examples of website design, branding, WordPress development, SEO structure and problem-solving across client projects.
Phast Media Website Redesign
A case study covering the redesign and rebuild of the Phast Media website, including strategy, structure, design direction, WordPress development and long-standing white-label agency collaboration.
View case study →AR Windows Case Study – Website Redesign, SEO Rebuild and Digital Takeover
A full digital reset for AR Windows, including website redesign, WordPress development, SEO structure, migration, analytics setup, reviews, content rewriting and a stronger foundation for future enquiries.
View case study →From Website Redesign to Full Digital Overhaul. The AR Windows Project
The AR Windows project started as a website improvement job but quickly became a full digital overhaul, including a complete redesign, SEO restructure, analytics setup and plans for ongoing content, branding and marketing support.
View case study →ROCK Executive Development Case Study | Branding & Website Design
A case study showing how I created the brand identity, print collateral and bespoke WordPress website for ROCK Executive Development - a leadership coaching practice working with senior leaders, executive teams and organisations.
View case study →Total Spine Health Case Study
A detailed case study showing how I designed, built and structured a comprehensive WordPress website for Total Spine Health, supporting a consultant spinal surgeon with medical SEO, patient-focused content, clinic pages and long-term authority building.
View case study →Need help with your website?
If you need a new website, a redesign, WordPress support, branding, SEO structure, hosting, email setup or help with a technical website problem, send me what you have and I will help you work out the next step.
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