Website audits.
Clear answers before
you spend more money.

I review websites across design, SEO, content, user experience, mobile behaviour, technical WordPress issues and AI search readiness, then turn the findings into practical priorities you can act on.

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Find out what is helping, hurting or holding your website back.

A website audit gives you a clear, independent view of how your site is performing across design, content, SEO, user experience, mobile usability, conversion and practical WordPress issues.

It is useful when you know something feels wrong but are not sure whether the answer is a few focused improvements, a new content structure, a redesign or a complete rebuild.

Rather than giving you a generic automated score, I review the website as a designer, developer and long-term website manager. The result is a practical list of issues, strengths and priorities that you can actually use.

What the website audit covers.

Design and credibilityVisual quality, consistency, spacing, typography, imagery, trust signals and whether the website still represents the business professionally.
User experienceHow easily visitors understand what you do, find relevant information and move towards an enquiry, booking or purchase.
SEO and page structurePage hierarchy, headings, metadata, service coverage, internal links, content depth, location relevance and indexable website structure.
Mobile experienceResponsive layouts, spacing, menu behaviour, oversized elements, awkward stacking and anything that makes the website harder to use on smaller screens.
Technical and WordPress issuesBroken links, forms, plugins, performance clues, tracking, indexing problems, duplicate content and practical website management concerns.
AI Search VisibilityHow clearly the website communicates its services, entities, expertise, locations and supporting topics to modern search systems.

Before you redesign, fix or rebuild, get clarity first.

It is easy to spend money solving the wrong problem. A redesign might improve appearance but leave the structure weak. An SEO campaign might create more content without fixing the user journey. A speed plugin might improve a score while the website still fails to explain the business properly.

Clear prioritiesA practical view of what matters most rather than a long, undifferentiated checklist.
Better decisionsGuidance on whether to improve the current site, redesign key pages or plan a fuller rebuild.
More useful SEOAttention to structure, service coverage, internal links and content quality, not only plugin scores.
Actionable fixesRecommendations written in plain English so you know what to change and why it matters.

A joined-up review, not just a checklist.

Websites are interconnected systems. Design affects trust. Content affects search visibility. Navigation affects conversion. Technical problems affect both users and search engines.

Initial website reviewI assess the public-facing site, its main pages, navigation, mobile behaviour, messaging and overall credibility.
Structural and search reviewI examine service coverage, page hierarchy, headings, internal links, metadata, indexable content and search opportunities.
Technical investigationWhere appropriate, I review WordPress, performance, forms, plugins, analytics, Search Console or hosting clues.
Prioritised recommendationsYou receive clear next steps grouped by urgency, impact and the most sensible order of work.

What you receive.

Audit summaryA clear overview of the website's main strengths, problems and opportunities.
Priority action listRecommendations ordered so you can see what should be addressed first.
Page and content recommendationsSuggestions for improving existing pages, adding missing pages and strengthening internal links.
Design and UX observationsPractical advice on layout, mobile behaviour, calls to action, credibility and user journeys.
Technical findingsRelevant issues involving WordPress, forms, broken links, performance, indexing, tracking or plugins.
Next-step planGuidance on whether the website needs focused fixes, restructuring, redesign or rebuilding.

A good starting point when something feels off.

Your website feels datedThe site still functions but no longer reflects the quality of your business or the expectations of modern users.
You are not getting enough enquiriesVisitors arrive but the website does not give them a clear reason or route to contact you.
Your search visibility has stalledThe site needs stronger service pages, clearer topic coverage, better internal links or more useful content.
You are planning a redesignYou want evidence and priorities before deciding what the new website should contain.
You inherited a WordPress websiteYou need to understand what has been built, what is working and what may cause problems later.

Website Audit FAQs.

Is a website audit the same as an SEO audit?No. SEO is included, but I also review design, content, usability, conversion, mobile experience and technical WordPress issues.
Will you fix the issues as part of the audit?The audit identifies and explains the issues. I can then quote separately for improvements, redesign work, content updates or technical fixes.
Do I need to provide website access?Not always. A strong first review can usually be completed from the public site, although deeper technical checks may require WordPress, hosting or Search Console access.
Is an audit useful before a redesign?Yes. It helps establish what should be retained, what needs changing and what the future structure should include.
What types of website do you audit?I mainly work with WordPress websites for businesses, consultants, clinics, agencies and professional service firms.
Can the audit include AI Search Visibility?Yes. I can review how clearly the site communicates important entities, services, expertise and supporting topics.

Related services.

A website audit can lead into focused improvements, a redesign, AI visibility work or a completely new WordPress website.

AI Search Visibility + Website Redesign + WordPress Website Design + View All Services +

Want to know what your website needs before spending money?

Send me your website and I will let you know whether a practical audit is the right first step.

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