Website design advice, WordPress tips and real project examples.
Practical articles from Stuart Gould Design covering website design, WordPress, branding, SEO, hosting, email setup, website maintenance and the decisions that help businesses build a stronger online presence.
Latest articles
Helpful thinking for better websites.
A mix of practical guidance, SEO advice, WordPress support notes and website planning articles for small businesses, consultants, agencies and independent brands.
Why Case Studies Are One of the Most Valuable Pages on a Service Website
Case studies do far more than showcase finished work. They provide real evidence, support SEO, strengthen internal linking and help potential clients understand what working with you is actually like.
Read article →Why Every Important Service on Your Website Deserves Its Own Page
Trying to squeeze every service onto one page can limit both SEO and usability. Dedicated service pages give visitors clearer answers and give search engines more useful content to understand.
Read article →Google Search Console Is Starting to Show AI Search Visibility – What Website Owners Should Know
Google is beginning to give website owners more insight into visibility across AI Overviews and AI Mode. Here's what the new Search Console reporting means and why strong SEO foundations still matter.
Read article →Why Your Website Contact Form Might Be Costing You Enquiries
Your contact form may be one of the most important parts of your website. Learn how form length, usability, email delivery and technical problems can quietly cost businesses genuine enquiries.
Read article →What Should a Professional Website Audit Actually Check?
A useful website audit should examine far more than page speed or SEO scores. It should reveal how design, content, performance, structure and user experience work together.
Read article →Why Good Website Navigation Matters More Than Most Businesses Realise
Website navigation is one of the most overlooked parts of web design. Learn why a clear menu and logical page structure can dramatically improve usability, search visibility and conversions.
Read article →What Makes a Website Look Professional? 12 Details Most Businesses Overlook
A professional website is about far more than attractive colours or expensive photography. Discover the details that genuinely build trust and encourage visitors to enquire.
Read article →Why Your Homepage Has Just 10 Seconds to Win a Customer
Your homepage has one job - convince visitors they're in the right place. Here's what separates high-performing homepages from the ones that quietly lose enquiries.
Read article →Why Internal Linking Matters More Than Ever for SEO and AI
Internal linking is one of the simplest ways to improve your website. Discover how connecting related pages helps visitors, search engines and AI understand your business.
Read article →Case studies
A closer look at selected projects.
Real examples of website design, branding, WordPress development, SEO structure and problem-solving across client projects.
Phast Media Website Redesign
A case study covering the redesign and rebuild of the Phast Media website, including strategy, structure, design direction, WordPress development and long-standing white-label agency collaboration.
View case study →AR Windows Case Study – Website Redesign, SEO Rebuild and Digital Takeover
A full digital reset for AR Windows, including website redesign, WordPress development, SEO structure, migration, analytics setup, reviews, content rewriting and a stronger foundation for future enquiries.
View case study →From Website Redesign to Full Digital Overhaul. The AR Windows Project
The AR Windows project started as a website improvement job but quickly became a full digital overhaul, including a complete redesign, SEO restructure, analytics setup and plans for ongoing content, branding and marketing support.
View case study →ROCK Executive Development Case Study | Branding & Website Design
A case study showing how I created the brand identity, print collateral and bespoke WordPress website for ROCK Executive Development - a leadership coaching practice working with senior leaders, executive teams and organisations.
View case study →Total Spine Health Case Study
A detailed case study showing how I designed, built and structured a comprehensive WordPress website for Total Spine Health, supporting a consultant spinal surgeon with medical SEO, patient-focused content, clinic pages and long-term authority building.
View case study →Need help with your website?
If you need a new website, a redesign, WordPress support, branding, SEO structure, hosting, email setup or help with a technical website problem, send me what you have and I will help you work out the next step.
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