Website design advice, WordPress tips and real project examples.
Practical articles from Stuart Gould Design covering website design, WordPress, branding, SEO, hosting, email setup, website maintenance and the decisions that help businesses build a stronger online presence.
Latest articles
Helpful thinking for better websites.
A mix of practical guidance, SEO advice, WordPress support notes and website planning articles for small businesses, consultants, agencies and independent brands.
Why More Website Traffic Does Not Always Mean More Enquiries
More website traffic sounds great, but traffic alone does not grow a business. Discover why some websites attract visitors but struggle to generate enquiries and what can be done about it.
Read article →Why Google Search Console Is One of the Most Important Tools for Any Website Owner
Many website owners never look at Google Search Console. Discover why it is one of the most useful free SEO tools available and how it can help improve rankings, visibility and website performance.
Read article →From Website Redesign to Full Digital Overhaul. The AR Windows Project
The AR Windows project started as a website improvement job but quickly became a full digital overhaul, including a complete redesign, SEO restructure, analytics setup and plans for ongoing content, branding and marketing support.
Read article →How Website Hosting Affects Speed, Security and SEO
Website hosting plays a major role in website speed, SEO, security and reliability. Here is why good hosting matters more than many businesses realise.
Read article →Why Most Business Websites Are Technically Outdated
A website can still look modern while being technically outdated underneath. Learn the hidden issues that affect SEO, performance, mobile usability and long-term visibility.
Read article →How Poor Website Architecture Hurts SEO, UX and AI Visibility
A poorly structured website can confuse users, weaken SEO and make it harder for AI-powered search systems to understand your business. Learn why website architecture matters more than ever.
Read article →Why Your Website Structure Matters More Than You Think
A good website is not just designed page by page. It needs a clear structure that helps users, Google and AI search systems understand what the business does, what services it offers and what visitors should do next.
Read article →Why Website Speed Matters for Small Business Websites
A slow website can cost small businesses enquiries before visitors even read the page. This guide explains why website speed, Core Web Vitals, clean WordPress development and sensible plugin choices all matter.
Read article →Why Modern Websites Need to Be Built for AI Search, Not Just Google Rankings
AI search is changing how people find businesses online. Modern websites need clear structure, useful content, schema markup, strong performance and visible trust signals to help both users and search engines understand them.
Read article →Case studies
A closer look at selected projects.
Real examples of website design, branding, WordPress development, SEO structure and problem-solving across client projects.
Phast Media Website Redesign
A case study covering the redesign and rebuild of the Phast Media website, including strategy, structure, design direction, WordPress development and long-standing white-label agency collaboration.
View case study →AR Windows Case Study Website Redesign, SEO Rebuild and Digital Takeover
A full digital reset for AR Windows, including website redesign, WordPress development, SEO structure, migration, analytics setup, reviews, content rewriting and a stronger foundation for future enquiries.
View case study →ROCK Executive Development Case Study | Branding & Website Design
A case study showing how I created the brand identity, print collateral and bespoke WordPress website for ROCK Executive Development - a leadership coaching practice working with senior leaders, executive teams and organisations.
View case study →Total Spine Health Case Study
A detailed case study showing how I designed, built and structured a comprehensive WordPress website for Total Spine Health, supporting a consultant spinal surgeon with medical SEO, patient-focused content, clinic pages and long-term authority building.
View case study →Need help with your website?
If you need a new website, a redesign, WordPress support, branding, SEO structure, hosting, email setup or help with a technical website problem, send me what you have and I will help you work out the next step.
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